Philips
Culture & Communication
When the Quality International Region merged into one Global Region with the U.S. and China, I supported the transition by leading initiatives to sustain engagement and alignment, including quarterly surveys, virtual coffee corners, and internal newsletters. I also introduced AI-driven short-form content on Viva Engage to improve communication speed and engagement. These efforts helped boost confidence in the merger by 16% within a single quarter.
go ENGLISH | go DUTCH
Business Development
I built our language school around my mother’s 15+ years of teaching expertise in Dutch and English. Starting with her personal brand, I created digital funnels that quickly overbooked her calendar and scaled the business by hiring additional teachers and a secretary to manage operations. What began as a two-person initiative has grown into a full team of six and a community of over 200 students who have successfully reached their language goals.
CANVIL
Management
With a lifelong passion for music and five years of formal training in bass guitar, I took on the role of managing a young emerging band in Moscow. I handled promotion on TikTok, built their growth strategy, and coordinated internal organization while mediating creative and personal conflicts within the group. Under my management, the band reached 45.6K followers, 4.3M likes, and signed a record deal with an independent label to release five songs.
Perfetti Van Melle
Marketing Case
Together with my team, we developed a creative marketing strategy to boost Chupa Chups’ brand engagement and social media following. Our campaign combined influencer challenges, cinema partnerships, and UGC-driven contests to increase audience interaction and purchase frequency. The project was selected among the top 15% winning solutions in the national case championship.
Russian Railways (RZD)
Logistics case
Together with my team, I developed a logistics optimization solution for Russian Railways aimed at improving the delivery efficiency of mineral fertilizers during a national logistics case championship. Our proposal, “Mineral Express,” was recognized among the top solutions in the competition, earning us an internship opportunity with Russian Railways to continue working on real-world logistics challenges.
Rosatom (Vygon Consulting)
Strategy case
As winners of the Vygon Consulting Championship, my team and I earned an internship opportunity to contribute to Rosatom’s B2C Expansion Project. We developed a comprehensive strategy for creating a year-round ecosystem of electric vehicle sharing based on a subscription model, focusing on sustainable mobility, customer growth, and infrastructure integration.